ASBK Superbikes
A one rider privateer team in the Australian Superbike Championship, built around Tyra Lynch and a Yamaha R1. Small operation, serious crew.
Who is Tyra Lynch
Tyra has been racing bikes since the age of four. That is not a marketing line, it is most of a lifetime on two wheels before ever reaching a national grid.
We put a team of experts around that, including former Moto2 mechanics, so the rider has the best possible chance of showing what the talent is actually worth. A privateer entry does not have to mean an amateur garage.
Who is behind it
Support from Yamaha Australia and Michelin gives the team a genuinely competitive package. Those are earned relationships built on results, not logos we bought.
Everything else, the transport, the crew, the between-round rebuilds, is us. Every round, every practice session, the whole calendar.
The crew that travels to every round
What a partner actually gets
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Broadcast coverage
ASBK carries paid and free to air television coverage. Your brand goes in front of a national audience across a full championship season, not a single event.
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VIP pit lane garage experience
Bring clients into the garage on a race weekend. It is the single best entertainment asset the team has. Nothing else compares to standing in a working pit box mid-session.
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On track activation
Product campaigns run through the bike and the team across the season, integrated into how we already work rather than bolted on.
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Off track activation
We bring the bikes to your events, with Tyra available as a brand ambassador for your products or services.
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Livery built around you
We can customise the bike to your brand colours, plus the leathers, the helmet and the team shirts. The whole operation can carry your identity, not just a sticker.
Back a privateer team.
A privateer budget goes considerably further than a factory one. You are buying into the same championship, the same broadcast and the same paddock for a fraction of the number.