Start F1RST
We handle the sponsors and the media while you focus on the track. Finding them, pitching them, negotiating the contract then managing the relationship afterwards.
Racing is expensive
Travel, mechanics, equipment, tyres. It adds up long before anyone reaches the level they are actually capable of. It is the single most common reason a promising career quietly ends.
Talent is not usually the bottleneck. Funding is.
What we do about it
We work with you to build a compelling story, turn it into a professional sponsorship pitch deck then call businesses on your behalf. We sit in the negotiation and we manage the relationship once it is signed.
It is the same job we do for our own drivers, run for yours. Cars, bikes, karts or sim, the process does not change.
What we charge
Our rate is simple. We take 15% of any sponsorship we find for you. If we find nothing, you pay nothing, so the risk of trying sits with us rather than with a driver who is already stretched.
of sponsorship secured
Or sponsor one of our drivers
For businesses wanting into motorsport without running a team, we can place you with the right driver instead.
We represent drivers and riders from state level through to national and international. Because we work across a network rather than a single garage, a budget goes considerably further here than it would placed directly.
We build the campaign around what you actually want out of it, then match the driver to the goal. Sometimes that is broadcast reach. Sometimes it is a person who will turn up to your events and be good with your customers.
Stop chasing sponsors on your own.
Whether you are a driver who needs a budget or a business looking for the right driver, the first conversation costs nothing.